Select a mid-size to large company that is in process of changing how they serve or interact with their customers. As you think about it, these changes will all fall into aspects of the 4Ps and can be caused by competition, sources of supply, government regulation or other reasons.
Create a 6-8 slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company’s marketing mix:
- Each of the 4P’s should be addressed on its own slide.
- The final slide should analyze the changes this company is making and the driving forces behind the changes.
Points will be awarded based on overall Content with respect to the assignment (2 points), Organization/Development of your slides with respect to flow and structure from introduction to conclusion (1 point) and Mechanics for professionalism in slide design, spelling and grammar. (1 point) Points will be deducted for short or late presentations.
